Ahlan Asia: How Ahlan App Will Elevate the AFC Asian Cup Saudi Arabia 2027 Experience and Shape the Future of Fan-Based Apps

This session will showcase how Ahlan App is transforming the fan experience for the AFC Asian Cup Saudi Arabia 2027 by bringing travel, visas, hotels, match tickets and stadium access into one seamless digital platform. It will highlight how technology and digital innovation can make the fan journey more convenient, connected and personalised, from planning the trip through to match day, while exploring the future of fan-based apps and their role in shaping major sporting events.