Shahad Geoffrey

Shahad Geoffrey is Forbes 30 Under 30 and recognized by Arabian Business as one of the 50 most impactful women in Saudi Arabia. She is the founder and CEO of TAFFI, the first VC backed fashion-tech startup in the region. TAFFI is an AI fashion co-pilot for global and regional e-commerce brands to simplify customer journeys and drive sales. Shahad is driven by her mission to shape the future of shopping, with a vision to make a personalized fashion assistant accessible to everyone. Shahad holds a bachelor's degree in international business and a minor in finance from INSEEC University, Paris, France. Before founding TAFFI, she held roles across startups and corporations, primarily as an intrapreneur, thriving on building and innovating within companies. In 2019, She worked with Tim Draper, the founder of Draper Associates, alongside the investment team and have created deal memos for companies now valued at over $8 billion. Shahad is a globally recognized speaker, having presented at international institutions such as Harvard Business School and the Global Entrepreneurship Congress.