Yasser AlObaidan

Yasser Alobaidan is a prominent Saudi business leader, and innovator in digital transformation. He currently serves as the CEO of Balady, a newly established organization owned by NHC Innovation, tasked with managing and privatizing municipality services across Saudi Arabia. Yasser is spearheading the transformation of Balady into a leading platform for government services, navigation, and lifestyle applications, driving economic diversification under the Saudi Vision 2030.