Ali Russell

Ali Russell is the Managing Director of Extreme H, the world’s first hydrogen-powered off-road racing series, set to get underway in 2025, to drive acceleration of hydrogen technologies and their solutions in e-mobility. With over two decades of experience in the sports and entertainment industries, Ali has established himself as a visionary leader, driving innovative projects that blend high-octane competition with environmental responsibility. Before spearheading Extreme H, Ali initially served as Chief Marketing Officer at Extreme E, the electric racing series that took the motorsport world by storm with its unique approach to promoting sustainability and raising awareness of climate change. His subsequent leadership as Managing Director was instrumental in building the brand’s global presence, overseeing partnerships with some of the world’s top automotive and technology companies. Ali’s career has spanned senior roles at leading sports and marketing organisations, including Formula E, Rangers Football Club and Coca Cola, where he held senior positions and helped expand their global reach. His expertise in marketing, media, and strategic partnerships has been key in positioning Extreme H at the forefront of motorsport’s green revolution. Under Ali’s guidance, Extreme H is set to redefine motorsport by pioneering hydrogen technology, aligning with the global push toward clean energy and setting new standards for sustainability in competitive racing.