Natalia Martin

Natalia Martin leads the EY.ai commercial strategy at EY, leveraging over 25 years of experience in complex business environments and emerging technologies. Natalia has held pivotal roles in the development of AI strategies including AI value quantification, AI enabled transformation, strategic technology alliances and cultural change. Based out of Spain, Natalia has served as a trusted client service partner for prominent clients within the FTSE100 and equivalent. Her leadership has been instrumental in advancing the technology and innovation agenda, notably through her stewardship of EY wavespace innovation centers in the UK and at the European level. Natalia is passionate about designing and delivering literacy programs like the EY.ai Academy, empowering teams and the next generation with sector-specific AI skills.