From Playground to Production: Enterprise GenAI Comes of Age

2024 was the year that Generative AI use-cases in the enterprise moved from playground to production, and early movers were rewarded with incredible productivity gains, improving both operational efficiency and enhancing the digital experiences for customers. In this session, Adobe’s regional leader will reveal how GenAI will transform the different functions within organisations and showcase the success stories from the world’s biggest and best-known brands.