Adobe's Visual Music: From Signage to Couture

Project Primrose is making its debut in the Kingdom of Saudi Arabia, bringing a groundbreaking new way to interact with the world around us. This display technology transforms static surfaces into dynamic, adaptive experiences—like visual music for architectural spaces, creating immersive environments that respond in real time. Unlike traditional emissive screens, Primrose is an energy-efficient, non-emissive solution that reflects and manipulates light, enabling innovative applications in fashion, architecture, and smart cities. Join us as we explore real-world use cases and see how Adobe's approach to design fiction is turning visionary ideas into reality.